Dive into digital advertising! Learn ad types, the ecosystem, and more in this comprehensive course. Start now to grow your marketing skills! Read more.
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Who this course is for:
- Beginners, marketing professionals, business owners, and anyone interested in learning how digital ads work and how the advertising ecosystem functions.
What you’ll learn:
- Identify and understand various digital ad types and the IAB standards that guide them.
- Navigate the advertising ecosystem, and learn about the roles of publishers, exchanges, networks, DSPs, and ATDs.
- Understand how companies work together to deliver and measure the ads you see every day.
- Gain practical knowledge to help you create, optimize, and analyze digital ad campaigns.
Requirements:
- No prior knowledge is required.
Gain a Competitive Edge with Advanced Knowledge of Digital Advertising and Ecosystems!
Welcome to Digital Advertising 101, where you’ll explore the essentials of digital ad types, industry standards, and the advertising ecosystem. Led by an award-winning expert, this course provides practical insights that you can apply immediately in your career.
Lesson Breakdown:
- Recognize what digital advertising is and how it impacts businesses and consumers. Key players in the ecosystem will also be introduced.
- Understand industry-standard IAB ad types like banner ads, video ads, and rich media. Non-standard formats like custom ads and social media promotions, broadening your understanding of how to engage audiences.
- Discover how the advertising ecosystem works. You’ll explore the roles of publishers, exchanges, networks, DSPs, and ATDs, gaining a clear understanding of how each player contributes to the buying and selling of digital ad inventory.
- Learn how DSPs, SSPs, exchanges, networks, and publishers collaborate to optimize ad performance. You’ll gain insight into how these interactions drive successful digital campaigns and maximize ad impact.
This course provides a solid understanding of what digital advertising is, the various ad types, and the ecosystem that powers digital ad campaigns.
Join Now and Elevate Your Expertise!
Our Promise to You
By the end of this course, you will have learned about What is Digital Advertising.
10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.
Fuel your passion with knowledge. Explore my courses and ignite your success.
Course Curriculum
| Section 1 - Digital Advertising 101 Ad Types, Companies, And The Ecosystem | |||
| Introduction To Digital Advertising 101, Your Host And Todays Agenda | 00:00:00 | ||
| Different Types Of Digital Ads: The Iab, Banner Ads, Video Ads And Rich Media | 00:00:00 | ||
| Different Types Of Digital Ads: Custom, Skins, Social Media, Audio Ads, And Search | 00:00:00 | ||
| Digital Ecosystem Part 1 - Publisher Direct, Exchanges, Networks, DSPs And ATDs | 00:00:00 | ||
| How DSPs, SSPs, Exchanges, Networks, And Publishers All Work Together | 00:00:00 | ||
| Final Assessment | Unlimited | ||
About This Course
Who this course is for:
- Beginners, marketing professionals, business owners, and anyone interested in learning how digital ads work and how the advertising ecosystem functions.
What you’ll learn:
- Identify and understand various digital ad types and the IAB standards that guide them.
- Navigate the advertising ecosystem, and learn about the roles of publishers, exchanges, networks, DSPs, and ATDs.
- Understand how companies work together to deliver and measure the ads you see every day.
- Gain practical knowledge to help you create, optimize, and analyze digital ad campaigns.
Requirements:
- No prior knowledge is required.
Gain a Competitive Edge with Advanced Knowledge of Digital Advertising and Ecosystems!
Welcome to Digital Advertising 101, where you’ll explore the essentials of digital ad types, industry standards, and the advertising ecosystem. Led by an award-winning expert, this course provides practical insights that you can apply immediately in your career.
Lesson Breakdown:
- Recognize what digital advertising is and how it impacts businesses and consumers. Key players in the ecosystem will also be introduced.
- Understand industry-standard IAB ad types like banner ads, video ads, and rich media. Non-standard formats like custom ads and social media promotions, broadening your understanding of how to engage audiences.
- Discover how the advertising ecosystem works. You’ll explore the roles of publishers, exchanges, networks, DSPs, and ATDs, gaining a clear understanding of how each player contributes to the buying and selling of digital ad inventory.
- Learn how DSPs, SSPs, exchanges, networks, and publishers collaborate to optimize ad performance. You’ll gain insight into how these interactions drive successful digital campaigns and maximize ad impact.
This course provides a solid understanding of what digital advertising is, the various ad types, and the ecosystem that powers digital ad campaigns.
Join Now and Elevate Your Expertise!
Our Promise to You
By the end of this course, you will have learned about What is Digital Advertising.
10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.
Fuel your passion with knowledge. Explore my courses and ignite your success.
Course Curriculum
| Section 1 - Digital Advertising 101 Ad Types, Companies, And The Ecosystem | |||
| Introduction To Digital Advertising 101, Your Host And Todays Agenda | 00:00:00 | ||
| Different Types Of Digital Ads: The Iab, Banner Ads, Video Ads And Rich Media | 00:00:00 | ||
| Different Types Of Digital Ads: Custom, Skins, Social Media, Audio Ads, And Search | 00:00:00 | ||
| Digital Ecosystem Part 1 - Publisher Direct, Exchanges, Networks, DSPs And ATDs | 00:00:00 | ||
| How DSPs, SSPs, Exchanges, Networks, And Publishers All Work Together | 00:00:00 | ||
| Final Assessment | Unlimited | ||
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